Product leadership has always been about choices. For me, it comes down to three: where to play, how to win, and what to ignore. Over the past 25+ years, I've helped B2B SaaS companies make those choices - and today the biggest choice is this: AI tools are working at the individual level, but the operating model isn't designed to let the gains compound.
I've scaled companies from single-digit ARR to $100M+, built durable product organizations across the U.S. and Europe, and led teams through IPOs and acquisitions. Along the way I've learned that clarity - not frameworks - is what moves organizations forward.
Recognized as one of the Top 25 Product Executives, I now focus on the gap between AI investment and AI results - helping B2B SaaS leaders redesign their operating models so AI actually delivers at the org level. Based in Lisbon, Portugal, working with teams worldwide.
I also build what I advise on. I'm currently shipping Cimanote - a SaaS product built by a 3-person team running entirely on AI-native workflows. The frameworks I share aren't theory. More below.
When I'm not working, you'll find me with my family, traveling, or on the padel court.
