Product leadership has always been about choices.
For me, it comes down to three: where to play, how to win, and what to ignore. Over the past 25+ years, I've helped B2B SaaS startups make those choices with conviction - turning uncertainty into focus, and focus into revenue.
I've scaled companies from single-digit ARR to $100M+, built durable product organizations across the U.S. and Europe, and led teams through IPOs and acquisitions. Along the way I've learned that clarity - not frameworks - is what moves organizations forward.
Recognized as one of the Top 25 Product Executives, I now bring Silicon Valley-proven product leadership to founders and investors worldwide. Today I'm based in Lisbon, Portugal, working with teams who want product to be their growth engine, not a cost center.
Beyond client work, I mentor rising product leaders, guest on podcasts, speak globally on strategy and AI, and am currently building Cimanote - a note-taking app I created because I got tired of watching good tools get buried under bloat. When I'm not working, you'll find me with my family, traveling, or on the padel court.