I help B2B SaaS founders and CEOs scale their product organization, fix broken strategy, and turn roadmaps into revenue.
You've found product-market fit. You're growing. But your product org hasn't kept up - strategy is fuzzy, roadmaps shift weekly, and nobody owns the hard calls. That's exactly where I come in.
You need product leadership that moves fast without creating bureaucracy. I've done it - from single-digit ARR to $100M+.
You're not ready for a full-time CPO, but you need someone who thinks at that level and can drive the work.
You have a portfolio company with a product problem. I diagnose fast, fix the strategy, and get teams moving.
Repositioning or expanding? I help you figure out where to play, how to win, and what to ignore.
2–3 weeks of intensive work to define where you play and how you win. I audit your product, talk to your team, and hand you a clear strategic direction - fast. No fluff, no 60-slide decks.
Embedded product leadership without the full-time overhead. I run strategy, mentor your PMs, and keep execution sharp - typically 2 days a week. You get a CPO-level mind without the CPO salary.
A standing monthly cadence to pressure-test your strategy, unblock decisions, and keep momentum. I'm the thinking partner your leadership team calls before making the hard calls.
Most product orgs aren't slow because of engineering. They're slow because nobody has made the hard strategic calls that would let engineering move fast.
Product democracy doesn't produce good decisions. It produces decisions the most people can live with. Those are not the same thing.
A roadmap that changes every quarter isn't agile. It's a sign that nobody in the room has said no to anything yet.
Hiring a great Head of Product into a broken system doesn't fix the system. It gives the dysfunction a more experienced owner.
The founders who scale well aren't the ones who stay closest to the product. They're the ones who build teams that don't need them to.
"Blagoja's talk gave our leadership team the clarity we'd been missing. Practical, sharp, and memorable. We walked away with a framework we actually use."
"One of the most impactful sessions of the conference. We left with ideas we could apply immediately. Blagoja doesn't just talk strategy - he makes it executable."
"Real product leadership is about creating clarity - where to play, how to win, and making sure there are explicit trade-offs. Blagoja lives that every day."
"In 25+ years he's built a perspective that's rare: Silicon Valley rigour with the pragmatism of someone who's shipped in every environment. A genuine asset to any board room."
Most founders don't realize it until it's too late. Get the free checklist and find out where the cracks are before they become craters.
10 Signs Your Product Org is Holding Back Growth
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For me, product leadership has always been about three things: where to play, how to win, and what to ignore. Over the past 25+ years, I've helped B2B SaaS companies make those choices with conviction - turning uncertainty into focus, and focus into revenue.
I've scaled companies from single-digit ARR to $100M+, built durable product orgs across the U.S. and Europe, and led teams through IPOs and acquisitions. Recognized as one of the Top 25 Product Executives, I now work with founders and investors worldwide from my base in Lisbon, Portugal.
Talks and podcast appearances on product leadership, decision-making, and scaling SaaS.
One conversation is all it takes to know if we're a fit. No pitch, no sales deck - just a direct talk about your situation.