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25+ Years
Silicon Valley · Lisbon · Worldwide

Your AI investment
isn't compounding.
Let's fix that.

Most B2B SaaS companies have deployed AI tools. Individual productivity is up. But org-level delivery metrics are flat - because AI was layered onto an operating model designed for a slower world. I help you redesign it.

Book a Discovery Call Free. 30 minutes. No pitch.
Blagoja Golubovski – AI Operating Model Advisor
Recognized Top 25 Product Executive
25+
Years in
product leadership
$100M+
ARR scaled across
AI-era companies
Average growth in operating
model engagements
IPOs & exits
Led teams through
acquisitions
Featured in & spoken at  See press coverage →
Mind the Product Product-Led Alliance Productized Conference We Make Future

B2B SaaS leaders whose AI investment
isn't paying off.

You've deployed the tools. Your team is experimenting. But nothing compounds at the org level - because AI is amplifying a system that wasn't designed for it. That's exactly where I come in.

B2B SaaS CEOs ($5M–$100M ARR)

You've invested in AI but delivery metrics are flat. I help you redesign the operating model so AI actually compounds.

VPs of Product & Engineering

Your team is using AI individually but it's not showing up in sprint velocity, release cadence, or customer outcomes. The fix is structural.

Investors & Portfolio Companies

You have a portfolio company that's spent on AI with no ROI. I diagnose the operating model gap and build the path to compounding.

Scale-ups in AI Transformation

You're going from AI-enabled to AI-native. I help you flatten decisions, remove friction, and build the operating discipline that makes AI stick.

Three ways to start.

Discuss your situation →
01

AI Delivery Diagnostic

A focused 2-week assessment of your AI readiness across four dimensions: leadership clarity, workflow integration, data maturity, and team capability. You get a scorecard, a gap analysis, and a clear action plan. No fluff, no 60-slide deck.

Best for: Teams that have deployed AI tools but aren't seeing org-level results
02

AI Operating Model Sprint

An 8-week engagement to redesign your operating model around what AI makes possible. I audit your system, flatten decision-making, remove workflow friction, realign incentives, and build the governance that makes it stick. Hands-on with your leadership team, weekly cadence.

Best for: Companies ready to go from AI-enabled to AI-native
03

Ongoing Advisory

A standing monthly cadence to pressure-test your AI strategy, unblock operating model decisions, and keep transformation momentum. I'm the thinking partner your leadership team calls before making the hard calls.

Best for: Leaders who want a senior sounding board on AI transformation
Point of View
01

Most companies don't have an AI problem. They have an operating model problem. AI just makes it visible faster.

02

AI-enabled means bolting tools onto existing systems. AI-native means designing systems around what AI makes possible. Most companies are stuck at enabled.

03

Individual AI productivity gains don't compound automatically. They compound when the operating model - decisions, workflows, incentives - is designed to let them.

04

The companies winning at AI aren't the ones with the best tools. They're the ones who flattened decision-making, removed friction, and built operational discipline.

05

Compliance isn't a cost center - it's a trust engine. The companies that build governance into their AI operating model now will have a moat by 2027.

Results that speak for themselves.

"Blagoja's talk gave our leadership team the clarity we'd been missing. Practical, sharp, and memorable. We walked away with a framework we actually use."

VP of Product - SaaS Scale-up

"One of the most impactful sessions of the conference. We left with ideas we could apply immediately. Blagoja doesn't just talk strategy - he makes it executable."

Conference Organizer - ProductCon

"Real product leadership is about creating clarity - where to play, how to win, and making sure there are explicit trade-offs. Blagoja lives that every day."

Mind the Product - The Product Experience Podcast

"In 25+ years he's built a perspective that's rare: Silicon Valley rigour with the pragmatism of someone who's shipped in every environment. A genuine asset to any board room."

Founder & CEO - B2B SaaS Series B
Free Assessment

How AI-ready is your
operating model?

Most companies score themselves too high. Take the 2-minute AI Readiness Scorecard and see where the real gaps are - before they become expensive.

  • Score your AI maturity across 4 dimensions in under 2 minutes
  • See if you're an AI Tourist, AI Experimenter, or truly AI-Native
  • Identify the #1 operating model bottleneck holding back your AI ROI
  • Used by SaaS leaders to benchmark before transformation
Take the free scorecard

AI Readiness Scorecard - 2 minutes

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Blagoja Golubovski

AI is not failing. Your operating model is.
I help you fix it.

For 25+ years I've helped B2B SaaS companies make the hard strategic calls. Today, the hardest call is this: your AI tools are working, but your operating model isn't designed to let the gains compound. I help leaders close that gap.

I've scaled companies from single-digit ARR to $100M+, built durable product orgs across the U.S. and Europe, and led teams through IPOs and acquisitions. Recognized as one of the Top 25 Product Executives, I now work with founders and investors worldwide from my base in Lisbon, Portugal.

Operating model first
Tools don't fix broken systems. Fix the system.
Decisions create value
Flatten authority to where information lives.
Discipline over experimentation
Hackathons create activity. Operating discipline creates outcomes.
Revenue is the scoreboard
Impact measured in compounding results, not AI adoption metrics.
More about me →

See the thinking in action.

Talks and podcast appearances on product leadership, decision-making, and scaling SaaS.

All talks & videos → Also on Spotify
Why product democracy doesn't work
Mind the Product
Why Product Democracy Doesn't Work
Why Most Product Teams Fail
Productized Conference
Why Most Product Teams Fail
Transforming product teams into growth engines
Productized Conference
Transforming Product Teams into Growth Engines

The thinking behind the work.

Writing on product leadership, strategy, and what it actually takes to scale a B2B SaaS org.

Ready to make your AI investment compound?

One conversation is all it takes to know if we're a fit. No pitch, no sales deck - just a direct talk about where your operating model is falling short.

Book a Discovery Call See how I work →